Brand & Cultural Partnerships

FIXED-TERM PROJECT

A bounded, diagnostic review of an organisation's existing partnerships and sponsorships — identifying underused assets, structural gaps, and quick-win opportunities to create or improve partnership revenue. Indicative deliverables include:

• Review of current partnership/sponsorship portfolio and agreements.

• Identification of underused or unstructured partnership assets.

• A short written summary of findings and prioritised recommendations.

• One strategy walkthrough call to present findings.

FIXED-TERM PROJECT

Creating new, sellable partnership or sponsorship inventory from an organisation's underused assets. Indicative deliverables include:

• Audit of organisational assets with unrealised commercial potential.

• Design of new partnership/sponsorship properties and packages.

• Commercial valuation and pricing structure for new inventory.

• A prospectus or sales-ready packaging document.

For brands running recurring event sponsorships or activations — festivals, trade shows, royal shows, regional events — who are rebuilding their approach from scratch each time.

This engagement systemises a brand's own activation process into a single, reusable model: one commercial and operational frameworkt that can be redeployed across future events with far less resourcing, budget, and staff time per activation. Indicative deliverables include:

• Audit of current activation costs, resourcing burden, and repeated effort across past events.

• Design of a modular, reusable activation framework — covering format, staffing, and supplier-partner relationships.

• Commercial and partnership structuring (e.g. between talent, media, or other brand parties) for reuse, not one-off negotiation.

• Documentation or playbook, enabling internal teams to redeploy the model independently, with reduced planning time and cost.

FIXED-TERM PROJECT

Identifying the right partnership opportunity and structuring the terms, negotiation position, and commercial model. Indicative deliverables include:

• Partnership strategy and target identification.

• A structured decision-making framework, delivered as a working spreadsheet model, for evaluating partnership fit, commercial terms, and risk.

• A 1-2 page summary report with a clear recommendation.

• Negotiation support through to agreement.

Translating an organisation's existing value and impact into a rigorous, evidence-backed case that funders, government bodies, or philanthropic partners can act on — but through close alignment with both internal stakeholders and external funding partners. Designed as a durable asset, not a one-off document. The resulting framework and positioning can be reused and adapted for future funding cycles. Indicative deliverables include:

• Stakeholder alignment across internal teams and external funding partners to establish shared, fundable priorities.

• A rigorous, evidence-based case for support, positioned against funder criteria.

• Funding application and proposal development.

• A reusable framework and model for future funding cycles, beyond the immediate ask.

EMBEDDED INTERIM ROLE

Senior partnerships or commercial leadership, in-house, for a defined period. This might be applied for covering a leave, bridging a gap, or leading through a critical cycle. Indicative deliverables include:

• Day-to-day management of an existing partnerships/commercial portfolio.

• Stakeholder management across government, corporate, and philanthropic partners.

• Reporting, acquittals, and renewal processes.

• Handover documentation for internal team afterward.