Events & experiential design
Create brand experiences that activate community and spark emotion. We design immersive experiences that foster connection and deliver lasting value, be it to engage stakeholders, position your brand, or drive revenue. Design events and activations that produce real brand equity and influence.
Experiences activate emotional connection.
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70%
of consumers say that immersive and participatory brand experiences deepen their emotional connection and loyalty.¹
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15-25%
improvements in consumer retention and engagement by companies that allocate over 50% of event budgets to experiential design.¹
How events and experiences are shaping how people live and engage.
Experiential design, activations, and events are redefining how people connect with places, communities, and brands. Far beyond fleeting impressions, these strategies reimagine urban environments, catalysing deep cultural connection, inclusive communities, and lasting stakeholder value. For cities, brands, property developers, and institutions, an evidence-led, culturally intelligent approach — delivered through both upstream strategy and downstream activation — sets the blueprint for sustained urban vibrancy.
Experiential design puts people at the centre, moving beyond 'wow factor’ to foster empathy, authentic social interaction, and cultural continuity. Activations and events are no longer stand-alone. They serve as vehicles for building and leveraging cultural capital. Interactive, multi-sensory environments in urban precincts — such as live performances, wellness pop-ups, and community workshops — foster cross-generational engagement and leave those people deeply remembering their experience and the brands behind them.
Key strategic imperatives in experiential design:
Cross-market brand strategy: Align brand messaging across formats using cultural insight for coherence and impact.
Audience-centric engagement: Design for participation and brand advocacy, especially among culturally-attuned audiences.
Cultural capital integration: Embed local arts, music, and cultural references to produce resonance with audiences.
Urban activation for wellbeing: Promote mental health, movement, and connection through place-based experiences.
WHAT YOU CAN DO
Activate cultural expressions by designing experiences that deliver measurable outcomes.
EVENTS & EXPERIENTIAL DESIGN
Strategic & advisory
Our upstream capabilities help design intentional, immersive event strategies. Each modular offer supports experience architecture, audience journey design, and partnership integration, ensuring your events are strategically aligned and culturally resonant.
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Making sponsorships and funder relationships seamless, equitable, and effective. We design partnership models tailored to live events, mapping value exchange, identifying integration opportunities, and developing sponsor-ready materials (including pitch decks, alignment matrices, and rights frameworks) to attract the right partners.
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Integrating sponsor-led activation opportunities throughout your event. We identify strategic, on-brand experiences and develop thematic territories that guide creative execution — ensuring every event partnership touchpoint is intentional, aligned, and built for audience resonance.
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Designing the full audience lifecycle: pre-, during-, and post-event experience. We map the full event experience arc. From RSVP flows to immersive content and retention tactics, we help you craft an intentional journey that sustains attention and builds deeper audience loyalty.
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Programming with intention, we align your event activities with brand narrative, strategic themes, and cultural calendar. From talent curation to legacy planning, we ensure your content has depth, relevance, and lasting value beyond the event itself.
EVENTS & EXPERIENTIAL DESIGN
Execution & implementation
From creative direction to production oversight, our downstream capabilities support end-to-end event execution. These modules are built to deliver memorable experiences, manage complexity, and translate vision into impactful live and digital moments.
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Translating your event into a visual and spatial experience. We create event branding, design mood boards, and guide aesthetic direction, from key visuals to set design and signage.
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Bringing your brand story to life onstage and across every event interaction. We craft story arcs, define event messaging, and support speaker prep. Be it scripting keynotes or shaping flow, we ensure your event tells a compelling, coherent story across every touchpoint.
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Designing and delivering effective partner moments that are credible, effective. We plan branded activations and experiences across platforms, guiding everything from asset creation to onsite delivery.
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Delivering your vision in keeping your event’s integrity. We manage vendors, approve creative outputs, and maintain brand consistency across production. From logistics to lighting, we ensure every element meets standards.
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Keeping the story going after the lights go down. We help you capture the right content — from standout moments to testimonials — and build an asset plan that supports media, stakeholder reporting, and brand storytelling. This includes social recaps, press engagement, and post-event case studies.
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We assess the outcomes of your event experience and deliver actionable insights for funders, sponsors, or internal teams. Whether you’re measuring awareness, sentiment, or ROI, we translate experience into evidence.
The value you gain.
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![The 'convergence spark' icon, part of the Rachel O'Brien Global Consultancy brand, denoting how collaboration and community sparks better thinking.]()
Drive real-world impact with purpose-built programming and activations.
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![The 'convergence spark' icon, part of the Rachel O'Brien Global Consultancy brand, denoting how collaboration and community sparks better thinking.]()
Translate strategic goals into immersive, memorable experiences.
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![The 'convergence spark' icon, part of the Rachel O'Brien Global Consultancy brand, denoting how collaboration and community sparks better thinking.]()
Build brand affinity with people creating moments people want to be part of.
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![The 'convergence spark' icon, part of the Rachel O'Brien Global Consultancy brand, denoting how collaboration and community sparks better thinking.]()
Design experiences that tell stories and build community.
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![The 'convergence spark' icon, part of the Rachel O'Brien Global Consultancy brand, denoting how collaboration and community sparks better thinking.]()
Engage audiences before, during, and beyond a moment.
Let’s create great work together.
Bring your vision to life with us. Contact Rachel O’Brien directly to explore the full suite of what’s possible for your organisation.