A CULTURAL STRATEGY HOUSE

Partnering with future-focused brand to shape culture and influence how people live, think, and work.

Across sectors and geographies, our work cuts across conventional lines. We operate at the intersection of culture, capital, and strategy, synthesising insight from everywhere: arts, sports, cities, philanthropy, lifestyle, entertainment, technology. This instinct to cross-pollinate sharpens our models for seeing, and gives us the edge to deliver you future-ready, enduring solutions.

We bring clarity, coherence, and cultural fluency to help you navigate complex market conditions, and direct resourcing in ways that truly harness your vision with practical momentum.

Rachel O'Brien - Management Consultant - Building Cultural Capital

Founder & Principal, Rachel O’Brien, quite enthusiastically present in Rome, Italy.

FOUNDER & PRINCIPAL CONSULTANT,
RACHEL O’BRIEN

“Cultural capital is the connective tissue between imagination and economics.

For over a decade, I’ve worked across branding, partnerships, experiential design, and philanthropy, moving fluidly between luxury retail and FMCG, live music and theatre, industrial manufacturing, and cultural development. This breadth has given me a rare fluency: the ability to translate complexity into clarity and bring novel thinking to the challenges that matter most.

My consultancy is a natural evolution of these experiences, built to address critical market gaps by helping organisations harness cultural value into real competitive advantage.

At the core of my work is helping brands and organisations see themselves more clearly and move with coherence, developing strategies and practices that succeed because they set us up for a better tomorrow.”

— Rachel

Rachel O'Brien Consultancy monogram logo

Education & credentials of Rachel O’Brien

  • Master of Business Administration
    University of Western Australia
    GPA 6.6 / 7.0

  • Foundations of Directorship
    Australian Institute of Company Directors

    Governance, Risk & Financials

  • Bachelor of Arts (Design)
    Curtin University

    Double major in:
    Creative Advertising & Graphic Design
    Photography & Illustration

  • Advanced Diploma
    (Contemporary Music)
    Western Australian Academy of Performing Arts
    Specialist in Guitar & Bass performance

“Throughout my career, I’ve worked across creative, commercial, and philanthropic spheres.”

Rachel O’Brien has:

  • Led business development and strategic partnerships for one of Australia’s major theatre companies.

  • Built a 9-piece live music show band from inception — designing its musical direction, aesthetic, and market positioning — for strategic rollout to cities and placemakers.

  • Led major strategic event campaigns for a $650M agribusiness representing household food brands.

  • Developed brand identities, websites, and full asset suites for early-stage medical startups.

  • Produced halftime activations for elite sports organisations.

  • Delivered a multi-region brand refresh across APAC, Africa, and the Middle East for a global industrial company, spanning digital, design, and marketing execution.

  • Designed photo shoot campaigns and eCommerce assets for a luxury Australian fine jewellery brand.

  • Designed and executed a fully operational pop-up burger shop activation for global FMCG food brands.

  • Advised on philanthropic strategy and governance for a major Australian children’s charity.

OUR PURPOSE

To shape culture, connect people, and enhance quality of life.

Our consultancy leads by three values. Everything we produce is:

Curated

All our recommendations are context-specific and strategically selected.

Design led

Our work is as aesthetically elegant as it is intellectually sound.

Innovative

We challenge assumptions to synthesise sharper models of seeing and working.

Testimonials

Dual-based in Perth, Australia (currently), and in London, UK (additionally, as of 2026). Servicing locally and remotely across the Asia-Pacific (APAC) and European regions.

Let’s create great work together.

Bring your vision to life with us. Contact Rachel O’Brien directly to explore the full suite of what’s possible for your organisation.