Leveraging cultural intelligence for strategic advantage.
Strategic counsel for modern organisations, with deep expertise in brand, partnerships, experiential design, and philanthropy.
Rachel O’Brien is a cultural strategy consultancy helping brands, cities, and institutions build cultural capital that lasts.
We design upstream and downstream interventions that are both strategic and creatively ambitious.
We operate at the intersection of creativity, business strategy, and culture.
Cultural capital is business-critical for organisations whose value generated depends on meaning, relevance, and perception. When your practices are culturally aligned, it compounds across identity, trust, and differentiation; shaping how audiences connect, how industries are perceived, and how brands stay ahead in crowded markets.
Local presence, global resonance.
Based in Perth, Australia, we operate with a global lens, attuned to the cultural signals emerging from epicentres like London, Tokyo, New York, Berlin, and Dubai. To shape culture, you must be fluent in where it’s being made and where it’s going. We work with organisations ready to think globally, act culturally, and lead creatively, wherever they are.
Witness the commercial power of building meaningful, relevant brands.
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222%
better returns over the stock market from brands that lead with cultural relevance, purpose, and consumer connection.¹
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2.3x
faster rate of growth for companies that integrate creativity, analytics, and purpose.²
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88%
of customers who trust a brand are more likely to spend again with them.³
Read our success stories.
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![Rebuilding a partnership & commercial architecture for a major sports or cultural association.]()
Rebuilding a partnership & commercial architecture for a major association.
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![Establishing a mental-health-informed cultural programme at state scale.]()
Establishing a mental-health-informed cultural programme at state scale.
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![Designing a revenue-generating experiential marketing system for a multi-brand FMCG food group.]()
Designing a revenue-generating experiential marketing system for a multi-brand FMCG food group.
Gain insights on creativity in business, direct from the thought engine.
Ideas Economy, founded by Rachel O’Brien, is a thought platform for investigating the capital of ideas.
Our in-house newsletter gives you access to an evolving body of knowledge, bringing together innovation, creativity, and vision, and enriching your team’s capability and clarity. Through Ideas Economy’s Thought Essays and Mental Models, you can examine the systems, industries, and individuals driving idea-based innovation, and interrogate how imagination might be economically harnessed and valued.
Let’s create great work together.
Bring your vision to life with us. Contact Rachel O’Brien directly to explore the full suite of what’s possible for your organisation.