Leveraging cultural intelligence for strategic advantage.
Strategic counsel in brand, partnerships, experiential marketing, and philanthropy.
Rachel O’Brien is a cultural strategy consultancy which guides brands, cities, and institutions to make smarter decisions to yield stronger market presence, revenue streams, and influence.
We design upstream interventions informed by both strategic rigour and creativity.
We operate at the intersection of creativity, business strategy, and culture.
Cultural capital is business-critical for organisations whose value generated depends on meaning, relevance, and perception. When your practices are culturally aligned, it compounds across identity, trust, and differentiation; shaping how audiences connect, how industries are perceived, and how brands stay ahead in crowded markets.
Local presence, global resonance.
Based in Perth, Australia, we operate with a global lens, attuned to the cultural signals emerging from epicentres like London, Tokyo, New York, Berlin, and Dubai. To shape culture, you must be fluent in where it’s being made and where it’s going. We work with organisations ready to think globally, act culturally, and lead creatively, wherever they are.
Witness the commercial power of building meaningful, relevant brands.
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222%
better returns over the stock market from brands that lead with cultural relevance, purpose, and consumer connection.¹
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2.3x
faster rate of growth for companies that integrate creativity, analytics, and purpose.²
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88%
of customers who trust a brand are more likely to spend again with them.³
Read our success stories.
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![Rebuilding a partnership & commercial architecture for a major sports or cultural association.]()
Rebuilding a partnership & commercial architecture for a major association.
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![Establishing a mental-health-informed cultural programme at state scale.]()
Establishing a mental-health-informed cultural programme at state scale.
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![Designing a revenue-generating experiential marketing system for a multi-brand FMCG food group.]()
Designing a revenue-generating experiential marketing system for a multi-brand FMCG food group.
Let’s create great work together.
Bring your vision to life with us. Contact Rachel O’Brien directly to explore the full suite of what’s possible for your organisation.