Ideas Economy
Investigating the capital of ideas.
Ideas Economy is a space for exploring how imagination becomes value. I investigate the systems, industries, and individuals driving idea-based innovation, and in doing so, connect a global community of creatives, founders, strategists, and visionaries shaping the future.
Subscribe to the regular Substack newsletter by Ideas Economy to receive insights on business, creativity, culture, and innovation, delivered straight to your inbox every Wednesday (and the occasional Tuesday).
Can value sprout from nothing?
Ideas Economy begins with a fascination: how might ideas create value? Fleeting thoughts, when harnessed, become vehicles for wealth creation, cultural influence, human connection, and a better quality of life. Every product, service, organisation – even an empire – begins with an idea. That fruit starts with a seed. And a seed of imagination, when nurtured, becomes a remarkable idea.
Creative economies thrive when imagination is channelled through skill, entrepreneurship, and bold models of value creation. We bring ideas to life through storytelling, strategy, engineering, and artistry. Those who can turn the abstract into the tangible become the visionaries shaping our world.